Author: Evan Sigvaldsen

Because we’re in the business of staying up to date on the latest market trends and opportunities for our clients, we have fun keeping tabs on different search terms or keywords and seeing what they may reveal about the economy, consumer interests, and more. We took a look at the keywords, “new home,” and, “new […]

When it comes to marketing your business, how many times have you heard the old adage, “You have to spend money to make money!”? While in many cases this is practically true, it’s also misguided. The most successful companies don’t “spend” their money, they invest it–growing their assets and market share. This results in less […]

When is the right time to market features or benefits? It all starts with the question, “How should I sell my product?” Typically, many marketers start organizing a product into two broad sales categories:  a list of features, or how your product functions, and a list of benefits, or how it speaks to your customer […]

Hiring experts. It’s tough and can result in lost time if you make the wrong choice. In digital marketing, there is an even larger gap between the “experts” and the leadership of a company. There are literally hundreds of SaaS companies, so the marketing, design, analytics, development tools, and knowledge base of the digital marketer […]