Author: Hannah Kirkland

Keyword research is a digital marketer’s bread and butter and it can be a fun experiment to play around with even if you don’t work in the industry. Last Keyword Watch we looked to see if there was a relation between “new homes” and “new car” searches. We were able to hypothesize theories about how […]

It’s easy to start a blog, but it can be really difficult to maintain it. When you start a blog or other similar content creation (like a heavy social media presence), you do it because either. it’s your job or you’re writing about something you’re interested in and want to share your thoughts or something […]

Disclosure: At Pro Q, we are trying out retainers to see how they work with clients. Our opinions and position may change as we get new facts, but the following articles describe our current experience. Wondering if you should switch to a retainer? Weighing the positives and negatives of a retainer is essential to determine […]

You’ve come up with a marketing budget for your company. But now what? Once you determine your ad spend in the digital marketing sphere, it can be daunting to figure how that budget actually breaks down. Google Ads, Facebook Advertising and other social media platforms, email marketing campaigns, and Search Engine Optimization (SEO) should all […]

UPDATE: The widely-discussed 2018 midterms gave us an opportunity to put this method to work. We hypothesized that the more popular the search “early voting” was during midterms, the higher the chance that more democrats will turn out to vote than in previous elections . Therefore, they have a higher chance of taking control of […]

Despite all the information out there, 301 redirects and their purpose can still be confusing. 301 redirects are most likely found on nearly all sites you visit, though you may not have noticed. We’ll break things down for you in an easy-to-understand way, so you are able to confidently move forward with your redirects, without […]

This is the second part in our series for Raspberry Pi enthusiasts. To read our first part in the series, visit Raspberry Pi for Commercial Applications: Configuring Wifi. Raspberry Pi enthusiasts have consistently come up with innovative ways to use their mini computer. What’s great about it is, “its ‘tinker-ability.’” You get the most basic […]

If you have a business in 2018, you must have a solid online presence in order to be successful. This means that an effective marketing strategy is essential to the future of your company. Since most business owners didn’t get a degree in digital marketing or paid advertising, this can be intimidating. If you’ve ever […]

Think about your company. If it’s like the majority of businesses today then you probably use a handful of SaaS (software-as-a-service) products or are thinking about taking the plunge. SaaS has blown up over the last decade. Whereas prior to the 2010s companies were not placing significant value on cloud-based programming and relied instead on […]

Think about the process you go through when you search for something on Google. Using search engines has become so ingrained in our lives that it’s turned into muscle memory. You type, you search, you browse, and then you click (hopefully just once!). When you search, you have an idea in mind but don’t know […]