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Let’s face it: solid accounting is the backbone of a business and sticky notes don’t work. QuickBooks is a number-one-rated accounting system for small businesses. The software can organize sales by tracking expenses; organizing timesheets, sales slips and invoices; and maintaining tax information. Users can choose between QuickBooks Desktop or QuickBooks Online. Both have advantages […]

Selfies, tight jeans and energy drinks seem to be the talk of 2014. The Millennials are a generation that cannot be ignored. There are currently 80 million Millenials in the United States. I am one of them. I am also a marketer. Unfortunately, marketing to Millennials is tough and it is tempting to throw in […]

We are halfway through 2014 and the trends are nailed down. Website design is all about consumer outreach and functionality. But how is that achieved? The key is simplicity. Seven website design trends are kicking butt. Staying Trendy in 2014 Responsive Design Smartphones and tablets are flying off the shelves. It is imperative for websites […]

Starting a business is difficult and perfecting your product is only half the battle. Companies must use effective marketing and the internet is one of the best resources. From Google to Bing to Yahoo, two basic options are available for businesses to increase their visibility on search page results: PPC (pay-per-click) and SEO (search engine […]

Permanently deleting information from the internet has not been easy. The tables have turned! Google launched a URL removal tool to remove unwanted photos, social profiles and any other confidential information that we dread Mom seeing. This includes cached and indexed pages. The tool was not designed for every business! If you are not sure […]

Font choice can significantly influence the success of your website! Websites rely on the visuals to identify with the reader. Bounce rate, increased visitor rate and visibility correspond with fluid readership. Specific fonts accomplish readability better than others. Don’t launch your site without knowing the do’s and don’ts of font choice. Font may seem like […]

The Snapchat marketing platform is picking up steam! The mobile app allows users to send photos or videos – essentially, an app for texting. The catch? “Snaps” delete seconds after opening. For the everyday user, snaps are unedited selfies, or short-term visual messages. The social network has been a hit for 13 to 25 year […]

We all have registered for an email newsletter and a week later wondered “what the heck was I thinking?” The unconventional food blog or technology journal contributes only to headaches. Tiny blue print can make unsubscribing nearly impossible but in early March, Google came to the rescue! Google now makes filtering spam easier! The platform […]

We know to change our passwords regularly but who doesn’t ignore the menial task? It is much easier to have one password to remember. So we ignore this annoying suggestion until one day our email account is hijacked and our friends receive weight loss advertisement! Any online profile is vulnerable to attack. Two weeks ago, […]

Successful businesses need testimonials! Customer feedback can spread awareness to increase sales, conversion rate and online exposure. 72% of internet users trust online reviews as much as personal recommendations. We can’t force our customers to review their experience online but like a persuasive spouse, we can be influential! We specifically target Google+ as the leading […]