Find your new home!
The mission of Arbor Builders is to serve the needs of their buyers, subcontractors, employees, and community by designing and constructing extraordinary homes for the future. They operate efficiently and effectively as an inspired team, and work from a place of integrity, opportunity & strength.
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Arbor Builders's Opportunity
Arbor builders wanted to capture leads first found on other platforms, demonstrate the high quality of their homes through a clean, attractive website, and increase their visibility on Google.
How We Helped
Our designers first designed and built them a brand new website that better communicated their values, demonstrated their talents, and created a simple path to conversion. Next, our advertising team helped drive more leads to the site through Google search, and our SEO team helped drive more leads to Arbor Builders website.
The ProQ team is fantastic! I became the business owner of Arbor Builders this year and ProQ was willing to work with me and also opened the door to new ideas for marketing my company! I am very pleased with the website they have created because it’s easy to use and efficient at communicating my business' needs. I will always recommend ProQ to anyone that needs help marketing their business!
Jason Reynolds, Owner - Arbor Builders
Our Process
Arbor Builders first contracted our team when they had recently purchased the business. They wanted to scrap their old marketing strategy and develop a fresh, new game plan. Our strategists spend one-on-one time with their owners and sales people over several sessions in order to develop the perfect methodology.
Because their business plan had changed dramatically, it was important that they had a new site that reflected their new values and goals. The site was designed to be attractive, clean, and easy to update.
Arbor Builders’ first marketing objective was to establish a growing search presence in Central Oregon. Through keyword research and various local search strategies, we managed to rank #1 for several medium-volume keywords locally.
To gather leads, our PPC and Facebook advertising team put in the work to construct lead-gen campaigns. Our campaign sends interested home buyers to various landing pages customized to specific audiences, with the goal of new leads through forms or phone calls directly to the Arbor Builders’ sales team.