Category: Online Marketing

A well-established marketing campaign begins with knowing your audience. If you don’t know who you are marketing to, your content won’t be much better than a blank slate. Buyer personas define your target audience and can be the first step toward a powerful marketing campaign. Your buyer persona can discover the habits, history and mentality, […]

Joomla! is a powerful content management system. Unfortunately, Joomla! is a complicated CMS that is more appropriate for web developers or users with time to learn about Joomla!’s framework. Before you commit to using Joomla!, you should be aware of some common challenges. Struggles with Joomla! Large Learning Curve Joomla! has a large learning curve […]

Selfies, tight jeans and energy drinks seem to be the talk of 2014. The Millennials are a generation that cannot be ignored. There are currently 80 million Millenials in the United States. I am one of them. I am also a marketer. Unfortunately, marketing to Millennials is tough and it is tempting to throw in […]

We are halfway through 2014 and the trends are nailed down. Website design is all about consumer outreach and functionality. But how is that achieved? The key is simplicity. Seven website design trends are kicking butt. Staying Trendy in 2014 Responsive Design Smartphones and tablets are flying off the shelves. It is imperative for websites […]

Starting a business is difficult and perfecting your product is only half the battle. Companies must use effective marketing and the internet is one of the best resources. From Google to Bing to Yahoo, two basic options are available for businesses to increase their visibility on search page results: PPC (pay-per-click) and SEO (search engine […]

Font choice can significantly influence the success of your website! Websites rely on the visuals to identify with the reader. Bounce rate, increased visitor rate and visibility correspond with fluid readership. Specific fonts accomplish readability better than others. Don’t launch your site without knowing the do’s and don’ts of font choice. Font may seem like […]

The Snapchat marketing platform is picking up steam! The mobile app allows users to send photos or videos – essentially, an app for texting. The catch? “Snaps” delete seconds after opening. For the everyday user, snaps are unedited selfies, or short-term visual messages. The social network has been a hit for 13 to 25 year […]

Successful businesses need testimonials! Customer feedback can spread awareness to increase sales, conversion rate and online exposure. 72% of internet users trust online reviews as much as personal recommendations. We can’t force our customers to review their experience online but like a persuasive spouse, we can be influential! We specifically target Google+ as the leading […]

  Powerful marketing needs rock solid taglines! The phrase provides a quick snapshot of your company. When done right, taglines resonate your brand identity. Taglines can be humorous or heart-breakers but great taglines reveal market position in a few memorable words. As a consumer, I know that great taglines stick. I am always reminded of […]