Category: Social Media Marketing

You’ve come up with a marketing budget for your company. But now what? Once you determine your ad spend in the digital marketing sphere, it can be daunting to figure how that budget actually breaks down. Google Ads, Facebook Advertising and other social media platforms, email marketing campaigns, and Search Engine Optimization (SEO) should all […]

If you have a business in 2018, you must have a solid online presence in order to be successful. This means that an effective marketing strategy is essential to the future of your company. Since most business owners didn’t get a degree in digital marketing or paid advertising, this can be intimidating. If you’ve ever […]

Almost every business has a blog with knowledgeable articles for their customers. Making your blog stand out can be difficult when you are in such a competitive marketplace. I have been developing blogs for years now and find that highly visual articles achieve the greatest effect in gaining viewership. Specifically, infographics are now used in […]

Most of us check our emails daily. I have two emails: a business account and a personal account. My business account is open for the entire business day, with clients keeping me on my toes until I go home at 5 pm. My personal account is open for a fraction of the time to check […]

The Snapchat marketing platform is picking up steam! The mobile app allows users to send photos or videos – essentially, an app for texting. The catch? “Snaps” delete seconds after opening. For the everyday user, snaps are unedited selfies, or short-term visual messages. The social network has been a hit for 13 to 25 year […]

We know to change our passwords regularly but who doesn’t ignore the menial task? It is much easier to have one password to remember. So we ignore this annoying suggestion until one day our email account is hijacked and our friends receive weight loss advertisement! Any online profile is vulnerable to attack. Two weeks ago, […]

  Powerful marketing needs rock solid taglines! The phrase provides a quick snapshot of your company. When done right, taglines resonate your brand identity. Taglines can be humorous or heart-breakers but great taglines reveal market position in a few memorable words. As a consumer, I know that great taglines stick. I am always reminded of […]

Today’s business marketing is tough! Modern trends are always changing and keeping up to date can feel overwhelming. A “like”, “tag” or tweet can expose your company to thousands. Give a shout out, announce a new product or promote an exciting event! Social media marketing connects your business to the public everyday. Why Social Media […]

Earning revenue is not just about your service but your company culture! Clients want to work with a business that they love. Blogs personalize your expert knowledge. Articles can be used for how-to guides, news or general interest. Nevertheless, blogs make your team part of your brand. Unconvinced? We know the perks.